Going back several generations, Joseph’s family history is littered with stories of their entrepreneurial endeavors.

Both great grandfathers on Joseph’s mother’s side were Mexican-American small business owners and entrepreneurs. Joseph has a 90 year old great grandfather that continues to go to work every day, at the company he founded in 1971.

On his dad’s mother’s side, Joseph’s great grandfather was a serial entrepreneur — founding multiple Plastics and Electronics companies. The company he founded, in 1956, is still family owned and operated today.

At 16 years old, Joseph’s paternal great grandfather began working in the mailroom at Warner Brothers — later becoming an award-winning sound-editor and assistant casting.