Company Founder

Award-nominated Youth Inventor

Born in Southern California — Joseph moved to Utah as an early teen.

As a youth, when Joseph couldn’t find toys to fit his interests and skill-level, he began creating his own toys — innovative designs to help accelerate his progress in activities that he enjoyed.

On a summer vacation, when Joseph was just eight years old, he and his dad created an Indoor Boardriding experience — which allowed him to build his skills and confidence by performing acrobatic moves, safely indoors.

Building a B.A.S.E. (Balance, Agility, Strength and Energy) was now possible in the house — while being safer around People, Property and Pets.

It is far more important for youth to build a foundation of Strength, Balance and Confidence, than it is for them to prematurely participate in organized sports or other skills-based activities.

Director of R&D

Through his Design Innovations and Poignant Storytelling, Joseph works to Inspire Kids Of all Ages to live a Creative and Independent Lifestyle.

Joseph belongs to the Lost Class of 2020. Read his message to his classmates and the students Beyond the Class of 2020.

We Make Rad Toys that Build Confidence, Promote Exercise and Encourage an Always Improving Mindset. -Joseph Howard